Flyers can sometimes be confused with a brochure. Both relay information about a particular product, service, or event, both can offer prospective clients additional information about a business, and both are a form of direct marketing. Direct marketing refers to the promotion and selling of products and/or services through physical advertising material. Among the most popular forms of direct marketing material are newspapers, magazines, flyers, and brochures.

What is a Flyer?

A flyer is typically a single, unfolded sheet of paper that has one or both sides populated with images, graphics, and information about a product or service. A brochure, on the other hand, usually has one or more pages that can be folded together into a more compact form with images, graphics, and information on all sides.

Flyers for Business

Using flyers for direct advertising can be a valuable asset for certain businesses. This is how businesses will often create brand awareness for their company in a relatively quick manner. Distributing relevant flyers to the right locations helps you to “spread the word” about your product or service and increase audience awareness.

High-quality Flyer Printing

It is important that your flyer is in tip-top shape. The quality of the paper can determine how your potential customers feel about your product or service. Having a strong, sturdy flier can help your business to look and feel more solid and professional. On the other hand, having a floppy, flimsy flyer can make your business appear cheap and substandard.

The quality of the color, design, and layout of your flyer are also important to consider. Having high-resolution images with sharp graphics and text can give your flyer a polished and qualified look for customers.

Salt Lake Printing

Have a newly developed flyer design ready for print? Stop by Salt Lake Printing today and we can print it for you fast with incredible quality.

In addition to flyers, we also specialize in products including brochures, postcards, catalogs, business cards, and more. 

Have any questions or concerns? Give us a call or chat with us directly on Facebook!